Unusual choices of kerning, tracking, fonts, and colors make this refreshment stand sign an attention grabber; it also adds to the slightly unreal feeling of being at the fair.
I suspect all the signage at fairs is "off" slightly enough to displace reality. whether this is done on purpose ("let's make this sign really weird!") or by chance (the sign painter is just not that talented) - it works. On entering, and seeing the garish colors and designs, one senses that they are in a different place.
I suspect all the signage at fairs is "off" slightly enough to displace reality. whether this is done on purpose ("let's make this sign really weird!") or by chance (the sign painter is just not that talented) - it works. On entering, and seeing the garish colors and designs, one senses that they are in a different place.
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